A celebration of Research Pride MonthA couple of years ago, I shared the story of how my father was a spy during the Cold War. Well, he was actually part of the Army’s Signal Corps, and his job was to supervise and train soldiers who listened to the Russians, the Chinese, and others. As a researcher whose job is to analyze data to guess at the minds and hearts of prospective donors, I have fond memories of both using my father’s stories for my own work and of trying to explain to him what I do for a living. He was always befuddled.
His legacy didn’t stop with me.
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 “I need to write our case for support,” said my friend who I ran into at Fundraising Day New York. My immediate suggestion was to identify those words and phrases that would resonate best with his audience. In other words, I wanted to reach through his organization’s social media accounts to find what words and phrases got the largest number of positive reactions (such as “likes” on the organization’s Facebook posts). And so we launched a project, borrowing the web sites of two of our small business friends: Gabriel Colella, a transformational teacher; and Snug Planet, an environmental services company.
By Greg Duke  Graduation season is upon us once more! As college graduates celebrate, advancement services staff all over the country are getting anxious requests from development staff about how long it will take them to get their new alumni into their Raiser’s Edge database. Here are three strategic tips, from my experience in working in advancement services and on Raiser’s Edge, which will help you get new alumni ready for contact.
A Celebration of Research Pride Month  Yes, I am of the age where I want to sit around telling “In MY day…” stories. But today is still my day because I get to share this amazing profession with you. And this blog post is a rampage of appreciation over how far along we’ve come.
In 1988, I would have to leave my building to go crawl around the basement of the Harvard Business School to look at dusty old copies of the Standard and Poor’s Business Directory to find out how long my prospect had been executive vice president of his company. It was there that I realized that the president of the company had the same last name of my prospect’s wife’s maiden name, and so I had to go to the Personal Name Index to the New York Times, upstairs, to find their wedding announcement and find out if he married the boss’s daughter. And he had.  When we think of the science of analytics, we consider it as a part of mathematics. And math is a set of instructions, even more than science. For instance, it doesn’t matter how you set up your equation, 3 + 3 + 5 = 11. Set differently, the equation would still be: 5 + 3 + 3 = 11. And:
3 + 5 + 3 = 11. |
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