“Little by little after a while makes a big pile.” --Anonymous
Over the course of a career, a professional learns a lot of new skills, new locations, new jobs, and new methods. Every time something new gets added to our learning agenda, we can either be excited at the opportunity or resentful of someone else changing our routine. Often we are also feeling too busy doing our normal routines to add in a new skill.
While discussing new skills and ideas in our Water Cooler Chats, I remind myself that not everyone spends entire Sundays learning new skills or playing with new tools. However, I’m a big believer in doing so, and when I teach, I like to break new skills down into workable pieces. This method may also work for you if you are hoping to gain a new skill but also coping with continual interruptions, meetings, deadlines, and other demands.
In our recent Water Cooler Chat, we talked about using sentiment analysis for getting a glimpse into the minds of our constituencies. For instance, is there a way to understand our donor clusters? Do donors to the new computer lab like to give cryptocurrency, for instance? Gift data itself is the most tracked data that we have, since it is audited. This blog post explores more deeply the idea of uncovering donor interest through relationships among pieces of giving data.
Relationship mapping helps identify natural clusters of constituent characteristics, which can then be used to form segmented solicitation efforts. In other words, moving from a “September direct mail” campaign to an “Online donors who give in September to the computer lab” campaign would help us connect much more personally to members of our audience.
In the Water Cooler Chat, I showed the machine learning technique, cluster analysis. Here is the illustration from my presentation.
A friend recently asked me to be the statistician on a new NFT project. And so my adventure began, and this blog post shares my experience to help you assess the wealth of prospects who have NFTs.
What are NFTs? Non Fungible Tokens are, essentially, electronic trading cards. You can buy an NFT pet rock; just know that you are buying a digital pet rock graphic. The “Non Fungible” part comes in because your pet rock NFT is secured by the blockchain where it is stored.
It's Research Pride Month!
During Research Pride Month, I often chuckle at how I fell into this profession. It’s not something that we study in school like accounting. But a recent event reminded me that, when I did fall into Prospect Research, it was inevitable. And I’ve been thrilled ever since.