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By - Greg Duke  During this time of year, many Directors of Advancement Services start to make plans about what their offices are hoping to get done next year. If you’re in charge of maintaining a nonprofit database, one of those plans should be to clean up and improve the data about your prospects and donors. Even the best-maintained database may have problems: incorrect data, data in the wrong places, fields that need to be cleaned up, or segments in the database that need to be repaired. Yet there never seems to be enough time to allocate toward fixing the problems. And it only seems that there is enough inclination when something important like a database conversion is about to happen.
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 While driving home from Apra Prospect Development, I listened to this TED talk. The article brought my mind back to some work I’m doing on estimating the number of gift officers needed to meet a campaign goal. For analytics projects like this, I use the traditional prospect count – 150. However, I have wondered if that portfolio size is just an inherited paradigm. The TED podcast gave some insight by introducing me to Dunbar’s Number.
Driving Brand Awareness - What Nonprofit Marketers Can Learn from Their For-Profit Counterparts5/17/2018 Co-author - Gary Robinson, COO of Lityx  All businesses are unique, and each requires its own blend of strategic and operational competencies in order to be successful. However, every organization, regardless of industry, competitive, or environmental factors, has common basic needs. At its core, an organization cannot exist without the following:
Nonprofits tend to think of this list as these three things:
Is there anything that these two approaches can teach each other? If nonprofits were “run like a real business,” as we often snip in our office hallways, what would feel different? This article takes a look. By - Greg Duke  Many of you in the nonprofit world have heard about GDPR (the General Data Protection Regulation) and its consequences for the protection of data for individuals in the European Union and the United Kingdom. There have been a lot of rumors and stories involving the consequences for American nonprofits which fail to protect their European-based alumni or donor constituents.
In this article, I will demystify GDPR and help point American database managers and others involved in the maintenance of data in the right direction to follow European and UK law. A celebration of Research Pride MonthA couple of years ago, I shared the story of how my father was a spy during the Cold War. Well, he was actually part of the Army’s Signal Corps, and his job was to supervise and train soldiers who listened to the Russians, the Chinese, and others. As a researcher whose job is to analyze data to guess at the minds and hearts of prospective donors, I have fond memories of both using my father’s stories for my own work and of trying to explain to him what I do for a living. He was always befuddled.
His legacy didn’t stop with me. |
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