We are thrilled and honored that our book, Building Your Analytics Shop: A Workbook for Nonprofits, has been nominated for the Terry McAdam Award by the Alliance for Nonprofit Management! Read more about the award here

Building Your Analytics Shop: A Workbook for Nonprofits
by Marianne Pelletier

Building a strong, productive fundraising analytics shop takes careful planning, methodical steps and smart use of resources and data. This workbook walks you through how to structure your nonprofit for a successful, data-driven program.



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The workbook covers these topics:

• Understanding what Analytics Is
• Fitting Analytics into Your Organization
• The Types of Analytics Projects and how You Can Use Them
• Determining Whether to Build or Buy
• How to Build an In-House Team
• How to Buy Services Successfully
• Getting Buy In

The workbook was released on March 1, 2016 at the cost of $49.95.

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Read a review of the book by Jennifer Filla of Prospect Research Institute - here.

Or read what Helen Brown of the Helen Brown Group says - here.

The workbook is also available on Amazon: