STAUPELL ANALYTICS GROUP - ANALYTICS EXPERTS FOR NONPROFITS, IMPROVING FUNDRAISING
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Build Your Analytics Shop

We are thrilled and honored that our book, Building Your Analytics Shop: A Workbook for Nonprofits, has been nominated for the Terry McAdam Award by the Alliance for Nonprofit Management! Read more about the award here

Building Your Analytics Shop: A Workbook for Nonprofits
by Marianne Pelletier

Building Your Analytics Shop
Building a strong, productive fundraising analytics shop takes careful planning, methodical steps and smart use of resources and data. This workbook walks you through how to structure your nonprofit for a successful, data-driven program.



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The workbook covers these topics:
  • Understanding what Analytics Is
  • Fitting Analytics into Your Organization
  • The Types of Analytics Projects and how You Can Use Them
  • Determining Whether to Build or Buy
  • How to Build an In-House Team
  • How to Buy Services Successfully
  • Getting Buy In

$44.95

Book Reviews

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Jennifer Filla, Prospect Research Institute
     >> Read Review Here

Helen Brown, the Helen Brown Group
​     >> Read Review Here

Get Your Copy

Buy Now!
I really love the simplicity of Marianne Pelletier's Building Your Analytics Shop workbook.  It's truly the TimeLife version of how to set up an analytics shop.  And, this one doesn't take a whole bookshelf, unless you want it lightened and secured in a place of honor, of course.  If you are considering implementing analytics into your team, or just have a case of FOMO, buy this workbook!@  Definitely the place to begin to set a solid foundation for actionable fundraising analytics.  Ask me about second and third books to read once you've gone through this one, too. ;) #analytics #fundraising

Jessica Channell-Iler, MSA
Director of Prospect Research at University of Nevada Las Vegas, bCRE-PRO, bCRP
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  • Home
  • About
    • Staupell Team
    • Testimonials
    • Partnerships >
      • Prospect Research Institute
      • Lityx
      • TouchPoints
      • Gravyty
  • Services
    • Fundraising Analytics
    • Prospect Development
    • Business Intelligence
    • Database Administration
    • Fundraising Optimization Solution
  • Training
    • Analytics Machine Learning Artificial Intelligence
    • Business Intelligence Visualization Reporting
    • Prospect Research and Management
    • Webinars
    • Classes >
      • Beginner Analytics Using R
      • Analytics Classes
      • Skill Builder Series
    • Workbooks
  • Blog
  • Events
    • Water Cooler Chats
    • Video Replays
  • Contact
  • Product