We are thrilled and honored that our book, Building Your Analytics Shop: A Workbook for Nonprofits, has been nominated for the Terry McAdam Award by the Alliance for Nonprofit Management! Read more about the award here

Building Your Analytics Shop: A Workbook for Nonprofits
by Marianne Pelletier

Building a strong, productive fundraising analytics shop takes careful planning, methodical steps and smart use of resources and data. This workbook walks you through how to structure your nonprofit for a successful, data-driven program.



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The workbook covers these topics:

• Understanding what Analytics Is
• Fitting Analytics into Your Organization
• The Types of Analytics Projects and how You Can Use Them
• Determining Whether to Build or Buy
• How to Build an In-House Team
• How to Buy Services Successfully
• Getting Buy In

$44.95

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Book Reviews

Jennifer Filla, Prospect Research Institute
     >> Read Review Here

Helen Brown, the Helen Brown Group
​     >> Read Review Here

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Get Your Copy

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I really love the simplicity of Marianne Pelletier's Building Your Analytics Shop workbook.  It's truly the TimeLife version of how to set up an analytics shop.  And, this one doesn't take a whole bookshelf, unless you want it lightened and secured in a place of honor, of course.  If you are considering implementing analytics into your team, or just have a case of FOMO, buy this workbook!@  Definitely the place to begin to set a solid foundation for actionable fundraising analytics.  Ask me about second and third books to read once you've gone through this one, too. ;) #analytics #fundraising

Jessica Channell-Iler, MSA
Director of Prospect Research at University of Nevada Las Vegas, bCRE-PRO, bCRP