Staupell Analytics Group

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We are an experienced team of business intelligence experts devoted to improving client strategy and decision making.
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Online analytics classes are available:

The Analytics Journey Throughout Your Campaign
Part 1 - Pre-Campaign Analytics for Data-Driven Planning
Part 2 - Mid-Campaign Analytics for Continued Success

Staupell's Speaking/Teaching Schedule
Please join/look for us at any of these events:

2019 Events:

July 31 - Aug 3: Apra International Prospect Development Conference
Gregory Duke will present - "How to Know When You're Right" (confidence intervals and confirmation bias)
Phoenix, AZ

Past Events:

June 4-5: Keynote, Apra Indiana
“What Is This Analytics Nonsense, Anyway?”
Indianapolis, IN

June 10: AFP Finger Lakes Chapter Annual Conference
“Social Media as a Fundraising Tool”
Corning, NY

May 3: Apra GA Annual Conference
Data Analytics-A Framework for Useful Applications
Atlanta, GA

March 31 - April 2, 2019: AFP ICON Conference
The Analytics Journey Throughout Your Campaign
San Antonio, TX

April 11 & 12: NEDRACon (Annual Conference)
From Researcher to Investor: A Tutorial for Personal Growth and Capacity Ratings
Portland, ME

January 11: Apra GNY
Understanding Publicly Traded Stock: A Review For Assessing Your Prospect's Wealth and Company Success
New York, NY

October 16: DonorSearch Flash Class
Now, What? A look at Post-Screening Projects to Squeeze Value

October 9: Apra PA Chapter Conference
Keynote Speaker - Telling the Story with Graphs

August 8-11: Apra Prospect Development 2018
- How to Tame Your Analytics Provider - with Bill Powers of Sarah Lawrence University

- From Researcher to Investor: Using Your Research Skills on Your Own Stock Portfolio

April 26-27: NEDRA 2018 Annual Conference
Telling the Story with Graphs

Nov 16: Apra North Texas
Analytics on a Shoestring - Workshop

Nov 17: Apra North Texas
Keynote: "What Is This Analytics Nonsense, Anyway?"

Nov 8 & 9: Baruch College
Finding Prospective Donors Using Analytics For Not-For-Profit Organizations

Oct 23-27: Baruch College
Individual Fundraising Intensive

Sept 22: AFP Finger Lakes
Prospecting Basics: An Overview

July 26-27: APRA International Conference
Data Analytics Symposium
Anaheim, CA

Marianne Pelletier presenting at Apra North TX.

Our first workbook is available

Building Your Analytics Shop: A Workbook for Nonprofits

Jennifer Filla of Prospect Research Institute has reviewed our first workbook! READ NOW

Thank you Helen Brown for reviewing our first workbook! READ NOW

You’ve heard the buzz about analytics and now you’re thinking about taking the plunge. No doubt you have many questions! What kind of staffing will you need? Should you buy software or purchase services from an analytics professional? Is analytics just fancy reporting or can it tell you something more than you already know?

Building Your Analytics Shop: A Workbook for Nonprofits, will guide you through the process of understanding what analytics encompasses, which analytics projects you want to do first, and whether to build or buy. Useful exercises will help you gain a comprehensive view of your organization’s needs and build a plan of action to get your analytics program up and running and producing impressive results.

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