Fundraising Analytics


We help create programs that are better able to engage, identify, and cultivate constituencies through analytics. Projects include modeling major gifts prospects, testing engagement activities from social media and providing marketing segmentation for annual giving.

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"In 2017, we worked with Staupell Analytics Group on a predictive modeling project to improve our fundraising efforts at Sarah Lawrence College. Because of the work that Marianne and her team accomplished, we have identified many new prospects and in particular several planned giving prospects who were not previously on our radar. As a result, we are currently in discussion with several of the planned giving prospects for multi-million dollar commitments. The work that Marianne and her team completed is allowing us to further our campaign success in a way that was not previously possible."

Bill Powers
Director of Prospect Research and Management Sarah Lawrence College

Modeling & Mining
We offer the full suite of modeling and mining services, including working with you on these programs:

• Engagement
• Annual Giving
• Major Gifts
• Portfolio Management
  
• Planned Giving
• Program Assessment
• Analytics Implementation

Training
We provide training on these subject areas:

• Fundraising Analytics
• Analytics Software
• Prospecting
• Prospect Management
• Visualization and Dashboards
• Data Management

Program Development
We help you build an analytics team from scratch or improve the workflow of your current team through these services:

• Program design and software selection
• Staff description drafts
• Staff assessment and training
  

Dash Boarding
Keep your hand on the pulse of your organization through these services:

• Dashboard software selection
• Design and implementation
• Team training