By - Greg Duke
Many of you in the nonprofit world have heard about GDPR (the General Data Protection Regulation) and its consequences for the protection of data for individuals in the European Union and the United Kingdom. There have been a lot of rumors and stories involving the consequences for American nonprofits which fail to protect their European-based alumni or donor constituents.
In this article, I will demystify GDPR and help point American database managers and others involved in the maintenance of data in the right direction to follow European and UK law.
“I need to write our case for support,” said my friend who I ran into at Fundraising Day New York. My immediate suggestion was to identify those words and phrases that would resonate best with his audience. In other words, I wanted to reach through his organization’s social media accounts to find what words and phrases got the largest number of positive reactions (such as “likes” on the organization’s Facebook posts). And so we launched a project, borrowing the web sites of two of our small business friends: Gabriel Colella, a transformational teacher; and Snug Planet, an environmental services company.
This blog appeared in the APRA Upstate New York newsletter in the fall of 2009.
As fundraisers, we focus our resources on major gifts prospects. However, with Big Data bringing out a lot more information from social networking, we now see the value of using modeling and mining tools to help annual giving, membership, and events programs. Our recent conversations have centered on engagement – a rather nebulous term we use to try to understand what our donors feel about us before they give for the first time.