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Driven by Data Blog

It Was Inevitable and I Love It

3/11/2021

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It's Research Pride Month!

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During Research Pride Month, I often chuckle at how I fell into this profession. It’s not something that we study in school like accounting. But a recent event reminded me that, when I did fall into Prospect Research, it was inevitable. And I’ve been thrilled ever since.


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Human Intelligence in an Artificial Age

3/2/2020

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Celebrating Prospect Research Pride Month
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The Information Age - a time when we all have access to the Internet and we can enjoy all kinds of possibilities, like posting silly pet videos or watching TV on our phones. As prospect researchers, we are early leaders in the Information Age, and we are still leading in acquiring, assembling, and interpreting information.


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Prospect Research - More Than Studying Wealth

3/24/2019

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It’s Prospect Research Pride Month! This blog post is a celebration of what we do and how integral our work is in the success of our organizations. Let’s take a look at our work from a bird’s eye view instead of from our cubicles. 

Imagine that you are about to meet a hugely important but still just prospective donor.

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My Bourne Legacy

3/2/2018

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​A celebration of Research Pride Month

A couple of years ago, I shared the story of how my father was a spy during the Cold War. Well, he was actually part of the Army’s Signal Corps, and his job was to supervise and train soldiers who listened to the Russians, the Chinese, and others. As a researcher whose job is to analyze data to guess at the minds and hearts of prospective donors, I have fond memories of both using my father’s stories for my own work and of trying to explain to him what I do for a living. He was always befuddled.

​His legacy didn’t stop with me. 

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We’ve Come a Long Way, Baby

3/15/2017

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A Celebration of Research Pride Month
Railroad Tracks
​Yes, I am of the age where I want to sit around telling “In MY day…” stories. But today is still my day because I get to share this amazing profession with you. And this blog post is a rampage of appreciation over how far along we’ve come.

In 1988, I would have to leave my building to go crawl around the basement of the Harvard Business School to look at dusty old copies of the Standard and Poor’s Business Directory to find out how long my prospect had been executive vice president of his company. It was there that I realized that the president of the company had the same last name of my prospect’s wife’s maiden name, and so I had to go to the Personal Name Index to the New York Times, upstairs, to find their wedding announcement and find out if he married the boss’s daughter. And he had.


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    Authors

    Marianne Pelletier has more than 30 years of experience in fundraising, with the majority in prospect research and prospecting.

    Greg Duke helps Raiser’s Edge clients to optimize their database by implementing data clean-up techniques and creating reporting structures, including dashboards and SQL queries.  He also facilitates data imports into Raiser’s Edge and database administration.

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  • Home
  • About
    • Staupell Team
    • Testimonials
    • Partnerships >
      • Prospect Research Institute
      • Lityx
      • TouchPoints
      • Gravyty
  • Services
    • Fundraising Analytics
    • Prospect Development
    • Business Intelligence
    • Database Administration
    • Fundraising Optimization Solution
  • Training
    • Analytics Machine Learning Artificial Intelligence
    • Business Intelligence Visualization Reporting
    • Prospect Research and Management
    • Webinars
    • Classes >
      • Beginner Analytics Using R
      • Analytics Classes
      • Skill Builder Series
    • Workbooks
  • Blog
  • Events
    • Water Cooler Chats
    • Video Replays
  • Contact
  • Product