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Driven by Data Blog

Driving Brand Awareness - What Nonprofit Marketers Can Learn from Their For-Profit Counterparts

5/17/2018

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Co-author - Gary Robinson, COO of Lityx
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All businesses are unique, and each requires its own blend of strategic and operational competencies in order to be successful. However, every organization, regardless of industry, competitive, or environmental factors, has common basic needs. At its core, an organization cannot exist without the following:

  • Offering: product, service, cause
  • Followers: customers, supporters, donors
  • Investment: money, time, resources

Nonprofits tend to think of this list as these three things:
  • Branding: cause, mission statement, relationship building
  • Donors: annual giving, participation, membership
  • Major and Planned Gifts: investment, lifetime alignment

Is there anything that these two approaches can teach each other? If nonprofits were “run like a real business,” as we often snip in our office hallways, what would feel different? This article takes a look.


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Data Protection Law Changes in the EU and UK - Are You Ready for GDPR?

5/1/2018

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By - Greg Duke
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Many of you in the nonprofit world have heard about GDPR (the General Data Protection Regulation) and its consequences for the protection of data for individuals in the European Union and the United Kingdom. There have been a lot of rumors and stories involving the consequences for American nonprofits which fail to protect their European-based alumni or donor constituents.

​In this article, I will demystify GDPR and help point American database managers and others involved in the maintenance of data in the right direction to follow European and UK law.


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    Author

    Marianne Pelletier has more than 30 years of experience in fundraising, with the majority in prospect research and prospecting.

    Guest Authors

    Greg Duke helps Raiser’s Edge clients to optimize their database by implementing data clean-up techniques and creating reporting structures, including dashboards and SQL queries.  He also facilitates data imports into Raiser’s Edge and database administration.

    Lauren Schler has more than 15 years of experience in fundraising representing academic, human service, and arts organizations, helping with annual fund and capital campaign initiatives.

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