Clarifying Your Project: A Way to Manage the Tyranny of the Urgent

When starting a data mining project, we are often challenged by our management to “go do some data mining.” We can get stuck from there, unless the tool that we’ll use has already been chosen, like a screening service or modeling vendor. Even then, making sure that we understand the question involved helps frame how we set up the study and then what we do with the results.

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