This time of year, many nonprofits are counting up the last of June’s gifts and trying to get to a total that meets their fundraising goals. When the reports come out, most fundraisers will start the new year again – at $0.00 – without thinking about how last year went, why it went that way, and how it can be better. It can always be better. Here are some ideas for looking backward, even if only briefly, to fine tune your new fundraising year.
This blog appeared in the APRA Upstate New York newsletter in the fall of 2009.
As fundraisers, we focus our resources on major gifts prospects. However, with Big Data bringing out a lot more information from social networking, we now see the value of using modeling and mining tools to help annual giving, membership, and events programs. Our recent conversations have centered on engagement – a rather nebulous term we use to try to understand what our donors feel about us before they give for the first time.