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Driven by Data Blog

In the New Fiscal Year, Look Back Before You Start Again at Zero

7/9/2019

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Fundraising Goal
This time of year, many nonprofits are counting up the last of June’s gifts and trying to get to a total that meets their fundraising goals. When the reports come out, most fundraisers will start the new year again – at $0.00 – without thinking about how last year went, why it went that way, and how it can be better. It can always be better. Here are some ideas for looking backward, even if only briefly, to fine tune your new fundraising year.


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When the Question is About Participation

12/28/2015

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This blog appeared in the APRA Upstate New York newsletter in the fall of 2009.

​As fundraisers, we focus our resources on major gifts prospects. However, with Big Data bringing out a lot more information from social networking, we now see the value of using modeling and mining tools to help annual giving, membership, and events programs. Our recent conversations have centered on engagement – a rather nebulous term we use to try to understand what our donors feel about us before they give for the first time.

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    Authors

    Marianne Pelletier has more than 30 years of experience in fundraising, with the majority in prospect research and prospecting.

    Greg Duke helps Raiser’s Edge clients to optimize their database by implementing data clean-up techniques and creating reporting structures, including dashboards and SQL queries.  He also facilitates data imports into Raiser’s Edge and database administration.

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  • Home
  • About
    • Staupell Team
    • Testimonials
    • Partnerships >
      • Prospect Research Institute
      • Lityx
      • TouchPoints
      • Gravyty
  • Services
    • Fundraising Analytics
    • Prospect Development
    • Business Intelligence
    • Database Administration
    • Fundraising Optimization Solution
  • Training
    • Analytics Machine Learning Artificial Intelligence
    • Business Intelligence Visualization Reporting
    • Prospect Research and Management
    • Webinars
    • Classes >
      • Beginner Analytics Using R
      • Analytics Classes
      • Skill Builder Series
    • Workbooks
  • Blog
  • Events
    • Water Cooler Chats
    • Video Replays
  • Contact
  • Product