STAUPELL ANALYTICS GROUP - ANALYTICS EXPERTS FOR NONPROFITS, IMPROVING FUNDRAISING
  • Home
  • About
    • Staupell Team
    • Testimonials
    • Partnerships >
      • Prospect Research Institute
      • Lityx
      • TouchPoints
      • Gravyty
  • Services
    • Fundraising Analytics
    • Prospect Development
    • Business Intelligence
    • Database Administration
    • Fundraising Optimization Solution
  • Training
    • Analytics Machine Learning Artificial Intelligence
    • Business Intelligence Visualization Reporting
    • Prospect Research and Management
    • Webinars
    • Classes >
      • Beginner Analytics Using R
      • Analytics Classes
      • Skill Builder Series
    • Workbooks
  • Blog
  • Events
    • Water Cooler Chats
    • Video Replays
  • Contact
  • Product

Driven by Data Blog

Analytics Is Also an Art

1/31/2017

0 Comments

 
Analytics as Art
​When we think of the science of analytics, we consider it as a part of mathematics. And math is a set of instructions, even more than science. For instance, it doesn’t matter how you set up your equation, 3 + 3 + 5 = 11. Set differently, the equation would still be: 5 + 3 + 3 = 11. And:
​3 + 5 + 3 = 11.


Read More
0 Comments

Are Patents Worth Our Time?

6/7/2016

0 Comments

 
Picture
In a world where wealth now includes mining rights, fracking revenue, and other intangible assets like patents, copyrights, and trademarks, it can be confusing to figure out whether some assets add value to a prospect’s capacity rating. Here, we'll explore the intrinsic value of patents and how to include them in a prospect’s profile.


Read More
0 Comments

Lifetime Value, Single Gift, and Movement: A Review of Dependent Variables in Giving

4/20/2016

1 Comment

 
Picture
Most data mining and donor modeling projects include one dependent variable compared to several independent variables. Let’s review these concepts briefly before we get into the meat of this article.


Read More
1 Comment

Clarifying Your Project: A Way to Manage the Tyranny of the Urgent

3/4/2016

2 Comments

 
Picture
When starting a data mining project, we are often challenged by our management to “go do some data mining.” We can get stuck from there, unless the tool that we’ll use has already been chosen, like a screening service or modeling vendor. Even then, making sure that we understand the question involved helps frame how we set up the study and then what we do with the results.


Read More
2 Comments

Using Giving Variables in Data Mining

2/15/2016

1 Comment

 
Picture
In fundraising, we seek charitable gifts. When we model prospects, we hope to find those who will give at a certain level. Because of that, we often debate whether it is valid to use a prospect’s giving history in a major gifts model, since doing so might be what we call, “co-linear”, or comparing oranges to oranges, so to speak.
There are two reasons to use giving variables in a prospect model. First, unlike any other part of a fundraising shop, gift records are audited. That means that they are the cleanest and most consistent of all the data you would use. Second, past behavior often indicates future behavior – past giving can show the pattern of future giving. Using giving history judiciously can improve your major gifts model well.

Read More
1 Comment
<<Previous

    Keep Informed
    Sign up for
    notifications when a
    new post comes out

    Sign Up Now


    Authors

    Marianne Pelletier has more than 30 years of experience in fundraising, with the majority in prospect research and prospecting.

    Greg Duke helps Raiser’s Edge clients to optimize their database by implementing data clean-up techniques and creating reporting structures, including dashboards and SQL queries.  He also facilitates data imports into Raiser’s Edge and database administration.

    Categories

    All
    Advancement Svcs
    Annual Giving
    Artificial Intelligence
    Assessment
    Big Data
    Blackbaud
    Branding
    Dashboards
    Databases
    Data Management
    Data Mining
    Data Prep
    Dependent Variables
    Donor Modeling
    Efficiency
    Engagement
    GDPR
    Giving Variables
    Linear Regression
    Machine Learning
    Major Gifts
    NFT
    Participation
    Productivity
    Project Planning
    Prospecting
    Prospect Research
    Push Technology
    Raiser's Edge
    RE NXT
    Reporting
    Research Pride
    RFM
    Statistics

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    March 2021
    September 2020
    June 2020
    May 2020
    March 2020
    February 2020
    July 2019
    May 2019
    March 2019
    December 2018
    September 2018
    May 2018
    March 2018
    September 2017
    June 2017
    March 2017
    January 2017
    December 2016
    September 2016
    June 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    View my profile on LinkedIn
Picture
© COPYRIGHT 2023 Staupell Analytics Group. ALL RIGHTS RESERVED.
  • Home
  • About
    • Staupell Team
    • Testimonials
    • Partnerships >
      • Prospect Research Institute
      • Lityx
      • TouchPoints
      • Gravyty
  • Services
    • Fundraising Analytics
    • Prospect Development
    • Business Intelligence
    • Database Administration
    • Fundraising Optimization Solution
  • Training
    • Analytics Machine Learning Artificial Intelligence
    • Business Intelligence Visualization Reporting
    • Prospect Research and Management
    • Webinars
    • Classes >
      • Beginner Analytics Using R
      • Analytics Classes
      • Skill Builder Series
    • Workbooks
  • Blog
  • Events
    • Water Cooler Chats
    • Video Replays
  • Contact
  • Product