There are two reasons to use giving variables in a prospect model. First, unlike any other part of a fundraising shop, gift records are audited. That means that they are the cleanest and most consistent of all the data you would use. Second, past behavior often indicates future behavior – past giving can show the pattern of future giving. Using giving history judiciously can improve your major gifts model well.
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Thanks for helping me understand that giving variables in data mining will help get the cleanest and most consistent data you need, and understand the pattern for future use. With that in mind, companies would benefit from investing in this kind of service for their progress. I can imagine how understanding every bit of detail will help the company cater and provide more products or services that their clients would want for better impressions and experiences.
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