By Ruthie Giles
Nonprofits are continuously combing through various lists of constituents in order to find those who will be the right prospects for a particular initiative. They may be looking for those who can make a certain sized gift, those who can give to a particular fundraising effort, those who may be able to step up their giving level, and those who might be able to become our major donors over time. Whatever the purpose is for this type of proactive prospecting, there also needs to be a strategy for how to approach the data in order to make informed decisions as to how to proceed. No fancy tools are necessary.