 While driving home from Apra Prospect Development, I listened to this TED talk. The article brought my mind back to some work I’m doing on estimating the number of gift officers needed to meet a campaign goal. For analytics projects like this, I use the traditional prospect count – 150. However, I have wondered if that portfolio size is just an inherited paradigm. The TED podcast gave some insight by introducing me to Dunbar’s Number.
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 In a world where wealth now includes mining rights, fracking revenue, and other intangible assets like patents, copyrights, and trademarks, it can be confusing to figure out whether some assets add value to a prospect’s capacity rating. Here, we'll explore the intrinsic value of patents and how to include them in a prospect’s profile.
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