 By Greg Duke
In my previous blog post, I warned that the United Kingdom Information Commissioners’ Office (UK ICO) might be preparing to take a hard line on companies which fail to protect their customers’ personal data under GDPR regulations. On July 9, 2019, the UK ICO followed through on the threat in dramatic fashion. The Office fined British Airways £183 million ($228.3 million) for a breach which exposed 500,000 customers’ personal data and credit card details to a criminal hack; and, the Office announced plans to fine Marriott Corporation—a US-based company—£99.2 million ($123.8 million) for exposing the personal details of 339 million of its customers to third parties.
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 While driving home from Apra Prospect Development, I listened to this TED talk. The article brought my mind back to some work I’m doing on estimating the number of gift officers needed to meet a campaign goal. For analytics projects like this, I use the traditional prospect count – 150. However, I have wondered if that portfolio size is just an inherited paradigm. The TED podcast gave some insight by introducing me to Dunbar’s Number.
 In a world where wealth now includes mining rights, fracking revenue, and other intangible assets like patents, copyrights, and trademarks, it can be confusing to figure out whether some assets add value to a prospect’s capacity rating. Here, we'll explore the intrinsic value of patents and how to include them in a prospect’s profile.
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