By Ruthie Giles
Know Where You Are Going
When I was a kid, my dad loved to get us all in the car on a beautiful summer day and go for a drive. This was back in the days before cell phones, so there was no GPS to guide us. We almost never had a map in the car, so we relied solely on only my dad’s sense of direction and his recollection of roads once traveled in some prior decade.
He would never tell us the specific destination of these drives, we simply got in the car and off we went, full of wonder and excitement about where this drive might take us. And then he would inevitably turn onto a road that would prompt one of us to ask, “Where does this road go?”
The summer is often a time for fundraising organizations to review their strengths and weaknesses, and to improve their tools, for the upcoming fiscal year. One of the most popular targets for this improvement is the organization’s database, as the database affects all aspects of fundraising activity. If your shop is considering a review of its database effectiveness—a process which is popularly called a data audit—there are three principles that will help guide the course of your work.