 Most data mining and donor modeling projects include one dependent variable compared to several independent variables. Let’s review these concepts briefly before we get into the meat of this article.
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There are two reasons to use giving variables in a prospect model. First, unlike any other part of a fundraising shop, gift records are audited. That means that they are the cleanest and most consistent of all the data you would use. Second, past behavior often indicates future behavior – past giving can show the pattern of future giving. Using giving history judiciously can improve your major gifts model well.
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