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Driven by Data Blog

It All Starts With A Question

12/13/2015

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This article was featured in the APRA Upstate New York newsletter. Used with permission.

In this blog entry, we cover specific fundraising issues and our analytics suggestions to solve them. We wrote this short starter list to help you explore how using statistics boosts your shop’s performance.

When starting a data mining project, we are often challenged by our management to “go do some data mining.” We can get stuck from there, unless the tool that we’ll use has already been chosen, like a screening service or a modeling vendor. Even then, making sure that we understand the question involved helps us frame how we set up the study and then what we do with the results.

​For instance, “Find more prospects” sounds like a clear directive; however, the related study can take many forms. This Driven by Data post considers the underlying questions related to this one request.
Issue Suggestion
Your shop does not have enough major gifts prospects Find donors whose single gifts are the highest of your group, and model for prospects who look like them
Your major gifts effort is waning Find donors whose giving is escalating in the current fiscal year, and model prospects who look like them
Your annual giving program is not producing prospects for your major gifts program Look at the top of the class – prospects whose average giving during your most recent complete fiscal year, or on average over the previous three years, indicates that they are your top donors
Your shop hired more gift officers who need prospects Look more closely at capacity rather than giving, or at philanthropy to other organizations, to find new prospects for in-person qualification
Your shop is starting a campaign Look for your donors whose lifetime giving is highest and model prospects who look like them
Recent economic changes have reduced your prospect base Look for prospects whose giving was good during poor economic times (1981-84 or 2008-09, for example).
​The request, “Find more prospects for us,” can mean a variety of problem statements that are derived by understanding your business needs. Once you have established the underlying question, choose a good dependent variable for your study.
​
Tweet us some of the questions you’re trying to answer: @Staupell or leave a comment below.
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    Authors

    Marianne Pelletier has more than 30 years of experience in fundraising, with the majority in prospect research and prospecting.

    Greg Duke helps Raiser’s Edge clients to optimize their database by implementing data clean-up techniques and creating reporting structures, including dashboards and SQL queries.  He also facilitates data imports into Raiser’s Edge and database administration.

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  • Home
  • About
    • Staupell Team
    • Testimonials
    • Partnerships >
      • Prospect Research Institute
      • Lityx
      • TouchPoints
      • Gravyty
  • Services
    • Fundraising Analytics
    • Prospect Development
    • Business Intelligence
    • Database Administration
    • Fundraising Optimization Solution
  • Training
    • Analytics Machine Learning Artificial Intelligence
    • Business Intelligence Visualization Reporting
    • Prospect Research and Management
    • Webinars
    • Classes >
      • Beginner Analytics Using R
      • Analytics Classes
      • Skill Builder Series
    • Workbooks
  • Blog
  • Events
    • Water Cooler Chats
    • Video Replays
  • Contact
  • Product