Driving Brand Awareness - What Nonprofit Marketers Can Learn from Their For-Profit Counterparts5/17/2018 Co-author - Gary Robinson, COO of Lityx  All businesses are unique, and each requires its own blend of strategic and operational competencies in order to be successful. However, every organization, regardless of industry, competitive, or environmental factors, has common basic needs. At its core, an organization cannot exist without the following:
Nonprofits tend to think of this list as these three things:
Is there anything that these two approaches can teach each other? If nonprofits were “run like a real business,” as we often snip in our office hallways, what would feel different? This article takes a look.
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By - Greg Duke  Many of you in the nonprofit world have heard about GDPR (the General Data Protection Regulation) and its consequences for the protection of data for individuals in the European Union and the United Kingdom. There have been a lot of rumors and stories involving the consequences for American nonprofits which fail to protect their European-based alumni or donor constituents.
In this article, I will demystify GDPR and help point American database managers and others involved in the maintenance of data in the right direction to follow European and UK law. A celebration of Research Pride MonthA couple of years ago, I shared the story of how my father was a spy during the Cold War. Well, he was actually part of the Army’s Signal Corps, and his job was to supervise and train soldiers who listened to the Russians, the Chinese, and others. As a researcher whose job is to analyze data to guess at the minds and hearts of prospective donors, I have fond memories of both using my father’s stories for my own work and of trying to explain to him what I do for a living. He was always befuddled.
His legacy didn’t stop with me.  “I need to write our case for support,” said my friend who I ran into at Fundraising Day New York. My immediate suggestion was to identify those words and phrases that would resonate best with his audience. In other words, I wanted to reach through his organization’s social media accounts to find what words and phrases got the largest number of positive reactions (such as “likes” on the organization’s Facebook posts). And so we launched a project, borrowing the web sites of two of our small business friends: Gabriel Colella, a transformational teacher; and Snug Planet, an environmental services company.
By Greg Duke  Graduation season is upon us once more! As college graduates celebrate, advancement services staff all over the country are getting anxious requests from development staff about how long it will take them to get their new alumni into their Raiser’s Edge database. Here are three strategic tips, from my experience in working in advancement services and on Raiser’s Edge, which will help you get new alumni ready for contact.
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