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Marianne coined the term, "Donor Journey," based on the marketing term, "Customer Journey." During this Water Cooler Chat, we'll talk about ways to identify and understand the Donor Journey.
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Topic: Relationship Mapping with Jen Filla Marianne and Jen have a conversation about Relationship Mapping and walk through a demonstration. Topic: Virtual Event Planning with special guest Hannah Fuller of Vera House In this Chat Hannah Fuller spoke about the June virtual event she planned and executed for Vera House and its upcoming virtual event. Hannah is Special Events Coordinator at Vera House, Inc. She is responsible for the planning and execution of Vera House’s major fundraising, awareness building, and recognition events including their annual Gala, the White Ribbon Campaign, and its Recognition Luncheon. She also handles Development-related items like outreach for underwriting, advertising, and auction donations. Topic - Open Forum There were no slides for this discussion.
Topic: Visualization in Three Styles In this Water Cooler Chat, Greg Duke and Marianne Pelletier demonstrate three different visualization products: Excel, Power BI, and Tableau. Come and get some tips on maximizing your use of each. Topic: Return On Investment is King As we get ready for our fall fundraising activities, we can use these king-sized metrics to boost our results and pivot at the right time. In this chat, Dr. Greg Duke, Le Roi of Fundraising Metrics, explores ways to measure your Return On Investment on your way to launching your most successful giving season yet. Topic - GDPR Update Join us for a GDPR refresher. Our data expert, Dr. Gregory Duke, shares practical approaches to implementing GDPR and discuss when/how your organization must pay particular attention to the rules. He explains what GDPR means for your fundraising and friendraising shop. Dr. Duke also addresses specific fundraising issues specific to GDPR, including:
Topic - Updating Your Resume and LinkedIn Profile In an uncertain economy, we often feel uncertainty around our job security. In this Water Cooler Chat, we cover taking a good look at your resume and LinkedIn profile, as well as how to make sure that you’re best positioned to compete in the marketplace, and how to defend your position where you are by illuminating your recent successes. Topic - Plan Your Next Campaign Now In this Water Cooler Chat, we'll help you plan your next campaign during this quiet time. We will cover:
Fundraising organizations often face uncertainty about when their next donation may come, and how much that donation may be. The use of machine learning can help predict these specific data points, thus helping organizations better plan their communications and team resources. Three founders in the fundraising domain, who each bring their unique perspective to the prospect research problem, join AISC in this interview.
Watch this video to expand you knowledge of fundraising, including terminology, machine learning best-practices in the domain, and how information and insights can be best delivered to clients to maximize buy-in. Questions asked to the participants: What is "prospect research." Why is prospect research/annual gift modeling a hard problem? Does the difficulty lie on the technical side, or is it more of a business problem? How do you ensure data is presented to clients in a digestible format? What’s the best format to get buy-in? What sort of data do you work with? What’s the scale of it? Do you train models independently on each customer or train on multiple customers’ data? What privacy concerns come up? Speakers: Ryan Henry, Jennifer Filla, Marianne Pelletier Facilitator: Serena McDonnell |
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