Marianne and Jen are back again! Jennifer Filla, EO at Aspire Research Group and the Prospect Research Institute, will join Marianne for this Water Cooler Chat to cover the latest in prospect identification. Jen will share AFP’s “Linkage, Ability, Interest” framework, used for developing a custom system for identifying, verifying, and qualifying mid and major gift prospects. Marianne will share ways to automate prospect identification for any size shop.
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