Building a strong, productive analytics shop takes careful planning, methodical steps and smart use of resources and data. This workbook walks you through how to structure your office for a successful, data-driven program.
The workbook covers these topics:
The workbook covers these topics:
- Understanding what Analytics Is
- Fitting Analytics into Your Organization
- The Types of Analytics Projects and how You Can Use Them
- Determining Whether to Build or Buy
- How to Build an In-House Team
- How to Buy Services Successfully
- Getting Buy In
