By Gregory Duke, bCRE-PRO
While data cleanup and integrity are always important, the timing of focusing on it during the fall season might seem curious. October—and the last three months of the year in general—is typically a particularly busy time for non-profits. This is the season for sending holiday event invitations to our top prospects and preparing end-of-year mailing lists for nearly everyone in our database. Who has time in this season to perform any data auditing or cleanup? Since data is constantly being added to and changed in our databases, data integrity is an ongoing concern—even in the fourth quarter of the year. But since we also don’t have as much time to enforce that data integrity (as if we do in the other quarters of the year!), it’s imperative that we make the most of that time.
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